This fiscal year has been quite a success for all the social media platforms in terms of online digital advertising revenue generation.
Digital advertising revenue is the income that businesses earn via displaying paid advertising advertisements on their social media platforms or websites.
Per sources, Facebook and Google rose big time on the online revenue charts of the year 2018-2019. Facebook gathered 2,233 and as compared to the Rs. 6389 crore of the last fiscal year, Google landed itself a sum of Rs. 9,203 crore in ad revenue.
According to reports the social media giant’s ad revenue partly builds up of the advertisement that Indians “spend” on trendy social applications like Messenger, Instagram, and other third-party affiliations and applications.
Per sources, over 4.39 billion people use the internet all over the world today. Digital advertising hence, is more than a fitting alternative for the online world. The field is growing at a flying rate. According to a major report, the expenditure of ads is likely to multiply exponentially in a couple of years.
Reports also say that Facebook and Google collectively have a share of 68 percent in India’s online advertising sphere. They also plan on expanding it, given the compelling competition from Amazon and other similar entities.
The Indian division of Facebook, Facebook Indian Online Service Pvt. Ltd., cites that it gives the ad inventory amount back to the main company, which adds somewhere up to Rs.1,960 crore in the latest fiscal year. The amount that contributed to the net revenue of this Indian division was Rs. 263 crore.
Per sources, Facebook’s revenue from online ad ventures had an overall rise of 71 percent this “year-on-year”, only to reach a glorious Rs. 892 crore in this fiscal year.
This made the profit for the social media colossus rise by 84 percent which amounts up to Rs. 105 crore, mentioned the reports.
Google India Pvt. on the other hand as per what the reports mentioned displayed Rs. 1, 097 crores as its “net sales” from online advertisements.
The overall revenue for this search engine master totaled Rs.4,147 crore which was half of what it acquired in the previous fiscal year. Nevertheless, its profit experienced a 16 percent hike equalling to Rs. 473 crore, sources indicated.