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With 400 Million monthly active users (a 30% increase from last year), Pinterest is gaining foot among millennials and Gen Z. And their secret of success is their creative interface and their constant new features that attract Gen Z to the platform for future growth, learning, and inspiration. And thus, the photo-sharing social app is aired to be testing online events where users can sign up for Zoom classes by creators.
The organization confirmed that the feature is undergoing tests with selected users but didn’t comment further either on the confirmation or the launch.
The creators can organize lessons through Pinterest’s class boards, manage class materials, notes, and other resources, and connect through a group chat option. The classes would work through communities- similar to pinboards, if a user wants to join a class, they’ll have to click on a sign (a book) to join and they will be mailed with the class detail and zoom link. The communities will be a space to inform about notes, photos, class overview, description, group chat, and more. like lists of what to bring to class, notes, photos, and more.
The feature was discovered by reverse engineer Jane Manchun Wong on Tuesday by looking into class details. Though, she adds that clicking on these links results in nothing as the feature is not yet active. There are some demo profiles that you can check out: “@pinsmeditation” or “@pinzoom123,” but their communities are empty.
“We are experimenting with ways to help creators interact more closely with their audience,” a Pinterest spokesperson said in a statement.
The social media company is constantly on the rise with 442 million global monthly users and a 50 percent increase in Gen Z loggers. Their Q3 revenue rose to 58 percent and a 60 percent increase is expected in Q4. With these numbers, it is no shock that the company will invest in new features and quirks for their users, and what could be more beneficial than online classes during a worldwide pandemic. As Pinterest commented, “We continue to navigate uncertainty given the ongoing COVID-19 pandemic and other factors”.
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