As TikTok fell prey to extensive criticism and was labeled as a ‘threat to security’ by governments, resulting in the banning of the popular video-sharing platform, the creators have long ago started weighing what’s next!
In the wake of TikTok’s future succumbing to uncertainties, Instagram has rolled out a new feature ‘Reels’, that appear to be in direct competition with what TikTok had to offer.
Starting today, Instagram is launching “Reels” feature for its users in more than 50 countries, it is seen as a remarkable and well-timed attempt by Instagram to capitalize upon the global turmoil in the creative sphere of social media. It’s also a potential opportunity for Instagram to expand its identity from a photo app to a video entertainment platform.
With the expansion, now the feature will be available in major international markets including India, the U.S., the U.K., France, Brazil, Germany, Australia, Mexico, Spain, Argentina, Japan, and many others.
In a similar manner like TikTok, Instagram Reels will allow people to create mini-clips with music that they can share with their followers, these short-form videos will be discoverable while users browse the “Explore” tab on Instagram.
Reels let users record 15 seconds long video clips and add filters, effects, and popular music onto them, the feature is entirely embedded inside Instagram’s original app and is not to be mistaken for being an add-on or a separate app. It is not a different world altogether like TikTok or Vine, but just ‘yet another thing’ one can do on Instagram.
While announcing the release of “Reels”, the company said in a blog, “It’s a new way to create and discover short, entertaining videos on Instagram.”
“Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.”
How to Create Reels?
“Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen to help create your reel, including:”
“Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.
AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.
Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.
Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding new friends into your reel.
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Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow-motion videos.” Instagram explained in the blog.
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